The plan was to have viewers seek to find the player wearing a uniform without the classic Reebok logo. Reebok Hockey's marketing plan was a success, maybe too much so.
Google Trends shows that during the day the number of online seekers skyrocketed. The problem is that the website couldn't hold the amount of traffic.
Way to go marketing team, that's sticking it too 'em!
Are you making enough money?
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