6 Tips to Keep Your Ecommerce Site Fresh

This guy is right on with so many points. I hope you enjoy.

Summary of his points:
1.) Updated design - make sure the design of your web page is fashionable.
2.) Simplicity
3.) Explain yourself; don't be afraid to communicate, don't fail to communicate with your audience
4.) Be available - transparency is big in today's marketplace. Be available through communication channels like email, telephone, physical address, etc.
5.) Tell the benefits of what you do. You don't have beat them over the head, but you should know what the benefits of buying/working with you are and be able to express them. Then do so.
6.) Use search engine optimization (SEO) techniques. Consider the ways that buyers will find you.

 If you have an ecommerce site I'd love to hear what your thoughts are about making the most of your efforts.