Are you making enough money?

Friday, January 30, 2009

Apple iPhone Review

Gonna write an iphone review. 

Overall
Some reviewers have complained about the general lack of coherence between UI language from app to app. That's easy to explain. Apple developed the phone using separate teams, all working with limited information, as to limit leaks. Without someone micromanaging and coordinating these teams during such a tight development schedule, it's likely many of these details were overlooked. It's not a big deal, but it does show seams in the iPhone's designs. [From Gizmodo] 


netSpray.com

Full review: Apple iPhone 3G 
The iPhone 3G delivers on its promises by adding critical features and sharper performance. The iTunes Apps Store is pretty amazing, and the 3G support is more than welcome. We still have a few gripes, but the iPhone 3G a big improvement over the original. {From CNET}


David Progue of the New York Times also does a good review of technology. Catch his review of the of iPhone here. I found information about the iPhone on CNET and also on Engadget. Of course I didn't think the review could be complete though until I got word from Gizmodo too. 

Monday, January 19, 2009

6 Tips to Keep Your Ecommerce Site Fresh



This guy is right on with so many points. I hope you enjoy.

Summary of his points:
1.) Updated design - make sure the design of your web page is fashionable.
2.) Simplicity
3.) Explain yourself; don't be afraid to communicate, don't fail to communicate with your audience
4.) Be available - transparency is big in today's marketplace. Be available through communication channels like email, telephone, physical address, etc.
5.) Tell the benefits of what you do. You don't have beat them over the head, but you should know what the benefits of buying/working with you are and be able to express them. Then do so.
6.) Use search engine optimization (SEO) techniques. Consider the ways that buyers will find you.

 If you have an ecommerce site I'd love to hear what your thoughts are about making the most of your efforts. 

Thursday, January 8, 2009

Internet Marketing Research with Google, eBay and Amazon

Found this page today: internet marketing research... . So, it looks sorta like a -- scratch that - it totally is a SEO ploy to get traffic to the site using keywords.



In internet marketing you see this sort of attempt to trick the system all the time. Internet marketing services are everywhere on the globe. They set up an account, use a mega-dose of keywords and provide no serious content. It is sort of a sad deal, but it must have something to it, because so many sites out there seem to be doing it.


I'm going try to update more regularly on search engine optimization (SEO) techniques in the future. Strategies for such are recoverable at:
Search Engine Land
SEOmoz Blog
Search Engine Roundtable
Alltop SEO

Thursday, January 1, 2009

Reebok Challenge Moves a Crowd

The plan was to have viewers seek to find the player wearing a uniform without the classic Reebok logo. Reebok Hockey's marketing plan was a success, maybe too much so.

Google Trends shows that during the day the number of online seekers skyrocketed. The problem is that the website couldn't hold the amount of traffic.

Way to go marketing team, that's sticking it too 'em!

E-commerce Trends 2008-2009

E-commerce Guide posted an article recently about trends in 2009. The five major trends as E-Com. tells is are
  1. Trying to Cash in on Social Sites
  2. eBay Undergoes Huge Changes
  3. Shipping News
  4. Customer Reviews and Video Ads/Marketing
  5. International Sale on Tap
Of the sections each one seems interesting and noteworthy. The use of social sites has exploded in 2008 and each of the trends from the past year will influence and reflect what comes about in '09. 

eBay is so often the talk when it comes to online marketplaces aka sales channels or auction sites. Most of the talk this past year has been about the fee and feedback changes that the global auction house made. Forcasters claim the Amazonification of eBay will have huge implications for online sellers and resellers. While e-retail appears to be growing, small businesses and recreational sellers - that once used eBay - will likely (1) hang on till the end, (2) find a new home, or (3) take up another venture. 


netSpray.com

Shipping doesn't strike me as a hot such a topic. The question of whether to offer free shipping hasn't ever been available to me. I can't see folding that into the item cost, and I don't make enough to recover without charging something for shipping. 

I found this at netSpray's delicious page under industry information.